To be hosted at Namal University Mianwali on 03–04 April 2026, the conference embodies the university’s vision of becoming a center of excellence dedicated to impactful research, societal development, and leadership.

Set amidst the scenic Namal Valley and its remarkable landscapes, the event will feature rigorous academic discussions, opportunities for publication in HEC-recognized journals, and valuable networking with global experts and innovators. This conference promises an enriching experience for scholars and practitioners committed to advancing the frontiers of smart and sustainable business transformation.
The Conference on Smart Business Transformation stands as a premier academic forum dedicated to examining how technology, innovation, and sustainability converge to redefine modern business landscapes. In an era of rapid global change, the conference emphasizes the importance of data-driven decision-making, technological integration, and sustainable value creation as pathways to long-term organizational growth and resilience. Bringing together distinguished scholars, industry practitioners, policymakers, and researchers, the event seeks to inspire thought-provoking dialogue, present pioneering research, and advance collaborative solutions that shape the future of business transformation.
The conference will serve as a platform for intellectual exchange across a broad spectrum of disciplines. It will highlight innovative approaches in areas such as sustainable financial systems, data-informed marketing strategies, intelligent agribusiness models, technological innovation, and advanced analytical methods for sustainable business solutions. Through this interdisciplinary engagement, the event seeks to encourage the generation of new ideas, collaborative research, and evidence-based strategies that respond to emerging global business challenges.